Elisabeth Nassberg
May 1, 2006

What motivated you to start Just Like Family?

My dream was to own my own business one day. I knew it had to be a service that would help others and make me feel good every day when I left. I feel so fortunate to have the opportunity to do just that.


Describe your background of work experience:

I began working for a nurse registry right after I graduated from college in 1996. I never anticipated becoming so interested in the business model of the nurse registry, but I did. I stayed with that company for ten years and held the role of the Administrator. In 2006 we moved to Naples and opened our own company, Just Like Family Home Care. In 2014, we opened Concierge Transport Services and Call & Care Services. All three companies compliment each other very well, and many clients utilize two or even all three companies services at times.


Describe your passion for helping others, helping seniors, and working with families:

Servicing the seniors, veterans and people who are disabled in our local community is my passion. Southwest Florida is where I call home and I love to find the best solutions for families to make their loved ones as comfortable as possible. Many family members need guidance from companies like ours to assist them from out of state or simply from their desk at work since they are juggling their own daily commitments. The challenge of finding the “right referral” for the family or the “perfect match” of the right caregiver to refer to a client truly makes me feel like I’ve made a difference every day.


Describe what you enjoy most about being a part of Just Like Family:

The best part about being a part of Just Like Family is the amazing group of people I get to share my time with each day.  We have the most incredible staff working in the office. It is so unique how we have family members, husbands and wives, sisters, mothers and daughters and best friends. It also happens with our caregivers! We have the same relationships out in the field. We all support each other and we feel like a family every day. I am so proud to be a part of this team, and even more proud to say that this is my team!